How do you sum up 10 years of the world’s biggest video site? YouTube wanted to celebrate their birthday by showcasing the breadth and depth of video uploaded to the site, placing a special emphasis on the amazing creativity of the platform’s creators.
We developed the A-Z of YouTube, a 26 day social campaign counting down the best of YouTube, from Animals, Beauty and Covers, via Let’s Play, Memes and News to X-Periments, You and Zoo. Videos were curated on the YouTube’s own spotlight channel and on their profiles on Twitter and Facebook.
(Zoo? Me at the Zoo was the very first video uploaded to YouTube).
The finale day culminated with the launch of an anthem video produced with Partizan. Employing over 15 different animation techniques inspired by key creative movements on YouTube, we reinvented over 100 different references in 2 minutes and 20 seconds. Phew!