Content and experiences that earn the attention of web-savvy audiences
Attention is the currency of our time. How do we get people to pay attention to what we’re saying?
Think about a party. The person who is going to keep your attention is the person that listens to you, shares your interests, and responds entertainingly. They make you laugh, they make you think.
We believe that brands and cultural organisations today need to use the same methods to engage with consumers. And the smartest are not just doing this through traditional, interruptive advertising, but by creating content and experiences that earn attention, resonate with audiences, and encourage sharing.
There’s two parts to this.
Being interested is about understanding the consumer - of course you need to understand the consumer - but it’s also about understanding the world around them. Research may show that your 16-21 year old target audience watches a lot of beauty videos on YouTube. But does that mean you start your own beauty videos on YouTube, or work with a vlogger, or buy some ads to surround those beauty videos, or none of the above? To understand the audience, you need to understand the culture they live in, and how you can be a part of it.
Being interesting turns that curiosity and cultural insight into ideas. Ideas that excite, entertain, inspire, reward. If people are spending their time with you, give them something back. What that will be - a video, social campaign, digital, installation - we can’t say. Better ideas come from not knowing what you’re going to make when you set off.
As an agency, we’re interested in the world, we’re interested in people, we’re interested in culture (both “high” and “pop”) and we’re interested in what’s new. And we’re interested in the challenges that companies have, and how to use creativity to solve these problems. That’s why we exist.
If now’s the time for your brand to start earning the attention of your customers, drop us a line: firstname.lastname@example.org