Brief - Create interactive, physical installations on the Google Beach at Cannes Lions that delights visitors with Google’s products and approach
Insight - Creatives don’t want to be taught - they want to create
Idea - Bar Code: programme your own drink
Slow Mo Yourself: become the Slow Mo Guys in your own video
In July we headed back to Cannes Lions for our second year, partnering with Google on their experiential area at the world’s largest advertising festival.
Our challenge was to design experiences around Google products for visitors that were both rewarding and fun. We wanted visitors to leave with something - but not just another freebie. Rather, we wanted them to leave with something intangible; a piece of knowledge, a fun memory, a rewarding sense of having created, at a festival of creativity.
Making drinks is fun. Programming is hard. That’s the perception: by mixing the two together, can we overcome this belief about programming, and introduce people to code in a way that seems both fun and achievable?
Building on our work from last year, we developed an interface for visitors to solve a simple (well, simple-ish) programming challenge in order to make a juice. Unlike last year, we made it out of wooden blocks, taking a cue from children’s learning with bright, colourful, tactile objects.
The result was several hundred people learning a little about programming logic and concepts, and making a first baby-step into the world of code.
For the physical design and build of Bar Code, we partnered with design agency Kin.
Slow Mo Yourself
Top YouTube creatorsThe Slow Mo Guys attract a huge following on YouTube. But how do you connect creatives on the beach to the magic of what they do? Watching videos in a sunny, noisey environment isn’t a fun proposition. Instead, we wanted to allow people to create their own Slow Mo Guys video. We took a Phantom super slow motion camera (thank you, Quench Studios) to capture the footage, politely asked the Guys to record a series of intros and outros, and then worked with Kin to develop a system that takes your recorded footage and convert that automatically into a Slow Mo Guys video - then upload to YouTube and email you the link. Check out an example from Cannes below