Tangibly convey the cultural influence of YouTube creators
YouTube’s #MadeForYou campaign celebrated the culture-defining work of creators succeeding on the platform in the UK today. We were asked to create a press and social moment to activate the campaign.
Thinking of the creators as the key influencers of today led us to the idea of a grand group portrait - shot in 360˚, a brand new photo format for our time. We set the photo in the National Portrait Gallery, with paintings of ‘influencers’ of the Enlightenment as our background, and shot it with the brilliant Jim Fiscus.