YouTube asked us for press and social activation ideas for their #MadeForYou campaign, which celebrates the pioneering work of creators succeeding on YouTube in the UK today. So we turned to portraits.
With creators being the influencers of today, especially among certain age groups, a group portrait - taken in the National Portrait Gallery itself - makes a powerful statement about the featured talent. We worked with the brilliant Jim Fiscus and took the picture in glorious 360. Check out our blog post for how this came about, or read up in The Sun.