Demonstrating road dangers in a fun, engaging way

Blaze have created the most innovative bike light in the world, projecting a laser image of a bike in front of cyclists, to warn other users they are approaching. As winter set in, Blaze wanted to show cyclists how their light helps bus drivers be more aware of their presence.

To bring this message to life, we developed a concept that could really show the size of a bus driver’s blind-spot: by inviting the 9 piece Hackney Colliery Band to host a concert in one.

The video was used in social promotions across Facebook, and the event gained coverage in the UK cycling media.