A guide for marketers making videos, by people who make videos and used to be marketers

 

Download the PDF to become a video commissioning pro!

 

Including everything you need to know about...

 

2. The all-important brief

How you brief in your video will determine what's made. We've put together our format for writing briefs, and collected insights from those who answer them.

 
Flying-object-whitepapertomeditchapter3.jpg
 

1. Planning your video

Why it's important to identify your objectives - and a quick look at how long different videos take, and how much you should set aside for them.

 
 

3. Production

An overview of the three stages of making a film:

  • Pre-production: Getting things ready to shoot
  • Production: The bit where it’s all made!
  • Post-production: Editing, sound mixing, colouring, exporting.