A guide for marketers making videos, by people who make videos and used to be marketers


Download the PDF to become a video commissioning pro!


Including everything you need to know about...


2. The all-important brief

How you brief in your video will determine what's made. We've put together our format for writing briefs, and collected insights from those who answer them.


1. Planning your video

Why it's important to identify your objectives - and a quick look at how long different videos take, and how much you should set aside for them.


3. Production

An overview of the three stages of making a film:

  • Pre-production: Getting things ready to shoot
  • Production: The bit where it’s all made!
  • Post-production: Editing, sound mixing, colouring, exporting.