Challenge

Bike tech startup Beryl (previously Blaze) aims to make cycling safer by making cyclists more visible in the blind spot. How could we convey this to a new audience?

Strategy

Most people don't realise just how big the blind spot on a double decker bus is. We set out to show genuine reactions to this surprising fact on film, with a fun twist

Idea

Hiring a double decker bus, setting up a public party in Peckham and putting the Hackney Colliery Band and their instruments on bikes wasn't easy. But the event, and resulting video helped to spread the key product safety message