Challenge

How do we engage an online audience used to family fun content with the realities of life after ISIS?

Strategy

YouTube communities love to see creators doing extraordinary things - and feel part of that journey deepening their connection with the issue at hand

Idea

We took Mama Bee's audience on a surprise journey, flying to Iraq to meet Isis survivors first hand, and showed a fierce side to her personality as a boxing coach

1.6 million+ views

What awesome work Lotus Flower is doing to help restore healing to families. Thank you for this video, it made the struggles of women affected by ISIS so much more real, it gave some faces to the stories you hear on the news

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