Challenge

The IRC wanted to open their annual gala fundraising dinner with an attention-grabbing video that would also work on social media

Strategy

To get people to sit up and pay attention in a crowded online space we needed to create something unexpected and surprising

Idea

We teamed comedian Keegan-Michael Key with IRC president David Miliband to create a comedy sketch around a popular character to show how unfair the refugee crisis is - and that your actions can speak louder than your anger