Challenge

After the National Museum of Brazil was destroyed in a fire, Google Arts & Culture asked us to drive awareness and usage of their digitisation of its collection

Strategy

Recognising the tonal sensitivity around our task, we celebrated what had been preserved and the stories that could be told. We recognised what had been lost but kept our focusing on the positives, looking to the future

Idea

We created a video using digitised images of artefacts and Street View imagery from the museum to remind viewers of the collection’s cultural and historical importance

Over 2.8 million

views on YouTube