Scottish Twitter | Flying Object

Challenge

Remind people of the great experience they can have on Twitter, by celebrating and rewarding those creating quality conversations on the platform - specifically on #ScottishTwitter.

Strategy

Celebrate the hilarity of #ScottishTwitter by giving it a place at the biggest comedy stage there is - the Edinburgh Fringe.

Idea

The #ScottishTwitter Visitor Centre: a loving parody of the tourist visitor centres we’ve all been to, celebrating over a hundred tweets from Scotland’s greatest keyboard comedians.

Looking through all of the amazing entries it was great to see so many clever and creative big budget productions. The thing that stood out to me and made me pick this winner was the creativity and absolute link to brand, without the big budget. They really started with the clients objective, thought about their audience and created an event that was brilliant and engaging.

Michelle Linaker, Chair of The Drum Experience Awards 2019

@iD0ts: This will forever be my fav day ?? #scottishtwitter

Twitter user

@ScottBonvr: That Scottish Twitter Visitor Centre hing is fucking fried

Twitter user