Challenge

CRUK had produced their annual YouTube live stream three times, essentially as a low-budget TV show. How do we connect better with creators and their audiences?

Strategy

The three hour live show isn’t a natural performance space for creators or format for the audience. Let’s instead conceive of it as the best YouTube binge ever.

Idea

YouTube Fights Back, bringing together over 70 creators in 50 clippable, shareable moments, all in one live show.

70

creators

47%

watch time increase

180

minutes of content