Expanding the audience for a modern dance piece
Shobana Jeyasingh Dance, one of the world’s leading dance companies, were invited to perform a specially written dance at a truly unique venue, the Fondazione Giorgio Cini in Venice. And they asked us to bring their UK audience along for the ride, through live streaming.
To build attention for this one-off event we brought the audience into the rehearsal space through a live stream to Facebook and Periscope, using a lightweight setup of an iPhone and audio feeds. For show itself, we worked with dance director Terry Braun, packing a light-weight broadcasting setup into just two pieces of standard luggage to broadcast a full HD, four-camera show straight to Facebook.
As well as providing a huge uplift in social activity for the client, the show demonstrated the quality of content that can now be streamed live to Facebook today.