Posting a Pandemic

We were invited to create an Instagram campaign supporting the dance performance ‘Contagion’, commemorating the Spanish Flu epidemic of 1918. Commissioned by 14-18 NOW, a major cultural program connecting people to the experiences of the first world war, our task was to bring the experience of Spanish Flu to life to Instagram audiences. But what was the best way to integrate education into Instagram posts seamlessly?

Not many people know that the 1918 Spanish Flu actually killed more people than the first world war itself. It also predominantly affected 18-35 year olds, and it was deadly for people who enjoyed fit and healthy lifestyles due to its effects on the immune system.

Our campaign Spanish Flu Now reimagines the Spanish Flu pandemic through the lens of millenials’ Instagram feeds. We tell the stories of 6 Instagrammers, focusing on their healthy lifestyle choices as dancers, we see them posting symptoms, struggling with societal impact of a pandemic, and finally either dying or surviving.

Check out all the profiles on Spanish Flu Now.