We created an multi-sensory, immersive exhibition for Tate Britain that posed a big question: can taste, touch, smell and sound change the way we see art? Tate Sensorium was made up of four rooms featuring artwork from the permanent collection by Francis Bacon, Richard Hamilton, John Latham and David Bloomberg. Interrupting the traditional “white cube” gallery format, we submerged visitors in a world of sensory stimulation - from the smell of hairspray recreated from 1948, to a pattern of “dry rain” projected onto your hand using ultrasound, to the sounds of collage and abstraction.
Visitors wore wristbands collecting biometric data, measuring when they had an instinctive reaction to a piece of art paired with a sensory stimulus. We also asked visitors how they felt emotionally about the same pieces. Afterwards, we handed them their data and allow them to reflect on the experience through their bodily response. The data was then analyzed by a team at the University of Sussex.
Tate Sensorium attracted a full capacity of 4,000 visitors, as well as earning global press and social media chatter.
“...a small but mighty exhibition that draws together experts in sound, taste, scent and touch as well as lighting and theatre.” The Guardian
“This project was an amazing opportunity for us to draw on our vast network of specialists, across an extraordinary range of fields.” Peter Law, Head of Production