Opening up the work of a Dutch master to the YouTube generation.
To do this, we went back to the question, why is Vermeer so renowned? The answer lies in a complex bundle of factors: artistry, history, economics, even science.
By inviting different YouTubers with different specialities and perspectives, we were able to show multiple sides of the painter’s work, while tapping into each creator’s own unique audience.
TodayIFoundOut looked at the science and economics behind the colors Vermeer used
It’s History discovered how Vermeer’s hyper-realistic works diverge from reality
Antonio Garcia Villaran looked at Vermeer’s technique, and use of light
The Art Assignment provided a behind the scenes look to groundbreaking technical re-examination of the Girl with a Pearl Earring
ONLYinJAPAN met a Vermeer ‘Otaku’, and asked the question ‘why is Vermeer Big in Japan?’
As well as the launch trailer, Flying Object co-produced each of the creators films, working with them and the Mauritshuis to develop each concept, and co-ordinating shoots in the Netherlands.
The resulting films have been viewed over 600k times