George Bergel George Bergel

5 Thoughts on this week's Airbnb announcement

Reflections on brand and performance marketing This week, Airbnb founder & chief exec Brian Chesky ruffled feathers by declaring that the brand will massively decrease performance marketing and…

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George Bergel George Bergel

What I learnt in ad school

Flying Object senior creative Cat Howarth studied Advertising at Falmouth, and went on to work for some of the largest agencies in London, including Mother, before joining our team. She explains how…

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George Bergel George Bergel

Going Live

It’s easier than ever to broadcast live to an audience. Producer George Bergel talks through the things to know. A live broadcast used to mean a hugely complex and technically demanding undertaking -…

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George Bergel George Bergel

How Much and How Long?

We get asked this a lot, so here’s a rough guide to timelines and budgets for video productions. When you need it, and how much budget you have for it, are big practical considerations when…

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George Bergel George Bergel

Something New

Back in August of last year, we published a research report with Wellcome looking into the ways young people successfully managed their mental health during the Covid-19 lockdown. We developed…

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George Bergel George Bergel

#ShantyTok

A return to the great era of internet collaboration? TikTok, the unlikely hero of last year, has once again stepped in just as 2021 was starting to look really dicey. Out of nowhere, a nineteenth…

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George Bergel George Bergel

Three January Resolutions for Brands

So 2021 might not be the fresh start we all hoped for - but there's important work to be getting on with. Here's our top three resolutions for marketing managers Fix the plumbing and articulate your…

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George Bergel George Bergel

2020, as told by Flying Object Freelancers

2020 hasn’t been your run of the mill twelve months and, in a year of bleak headlines, one in particular has stuck out to us. The freelance industry have had to deal with the double hammer-blow of…

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