That Nike ad . Stop wondering how much it cost and start wondering: how on earth did it get approved? Let’s take a look. Image You’ll see that Nike (and their agency, Wieden + Kennedy) have saturated…

At sixth form college, I bought a dark pink beret in a charity shop. Inspired by that Prince song, I decided it would be my signature item. I would wear it every day, communicating to the world that…

I have been obsessed with audiences for a long time. By that, I mean since I was staging dance shows for soft toys, or imagining I was the host of Ready Steady Cook every time I made a peanut butter…

Quantum physics - and I’m going to make a big understatement here - is quite weird. If you’ve ever tried to engage with it as a topic, you’ll have discovered that it contradicts what you thought you…

“If it sounds like writing, I rewrite it,” Elmore Leonard, the great American crime novelist once said. It’s a sentiment repeated in various ways when it comes to copy – “kill your darlings” said…

There’s nothing quite like a brand collaboration. Last week, Morley’s Chicken shop – South London’s beloved post-pub scran saviour – announced their latest partnership with Heinz. The pair have…

One thing about me is that I’ve always stayed true to my core values. A few months ago I was helping my mum clear stuff from her house and came across my first ever report card from school – I must…

Last summer, I got an education. I’d been working on a particularly unique brief, working with the team at Wellcome Trust to devise a way to communicate their often complex areas of work in climate…

The success of your content lies in a well thought out strategy. When done right, strategic content will attract and engage your audience, create brand trust and support your business needs. Even if…

Teesa's success is a lesson in how to strategise TikTok's imminent move towards long-form content as the platform battles with rivals YouTube and Netflix Her online odyssey detailing an ill-fated…