“Authentic” and “relatable” - the terrible twins of advertising buzzwords. Come on, does anyone want their marketing to be in authentic, or un relatable? But what do we really mean when we reach for…

In publishing, there’s a well-worn saying that editors often abide by: “Are we spying on our readers’ lives?” It’s not another smart home device scandal (though it is, admittedly, sinister sounding),…

It was once an app reserved for teens, with a questionable reputation and an interface that adults would never fully understand. But, perhaps this year more than ever before, TikTok is the most…

As we begin the new year, 2023 won’t be the only thing we bid adieu. For 30 years third party cookies have been a staple of the internet. Using crumbs of data to lead advertisers and marketers toward…

2023 has been AI's poster year. Read enough blogs, LinkedIn posts and what we once called "tweets" promoting 27 AI tools you simply must be using and you’ll think it’s changing everything. It's at…

This month marks ten whole years of our creative agency, Flying Object. Can we wrap up a decade of campaigns, content and experiences in less than 90 seconds? Erm no… but watch us give it a shot in…

After ten years of running a creative agency called Flying Object, some questions just keep coming up. Tom , one of our co-founders, has a stab at answering them. Why are you called Flying Object?…

Earlier this year, we helped launch the callout campaign for I Hope This Helps, a new crowdsourced film about mental health, from the makers of Life in a Day, and commissioned by Wellcome, one of the…

Our designer Iya Mistry has been left fascinated by this week’s release of both Barbie & Oppenheimer and their promo campaigns - was it seeded or not!? - I didn’t think much of it when Barbie and…

If you know anything about experimental protein structure determination using techniques like X-ray crystallography, you know how time consuming it is and why DeepMind ’s ground-breaking AI system,…