Summary

Plum needed a killer social media strategy for the launch of their market leading cash ISA. They wanted to appeal to their audience through humour, relatability and fun on their key social channels: Instagram, TikTok and LinkedIn. Our strategy positioned Plum as a simple saving tool, made in your best interest, and the idea ‘Just add Plum’ communicated that through memes and relatable, funny, viral-worthy content. 
 

Objectives

Increase awareness and consideration of the new product. Also have their audience (risk averse savers) associate stress free automated saving and efficient money management with Plum.