Challenge

More and more people are switching from traditional TV services to online providers. We wanted to showcase how DAZN has worked with Google to deliver targeted advertising in live TV - a whole new proposition for publishers and advertisers alike.

Strategy

We wanted to show publishers that their live TV offering was an exciting opportunity to offer something more to their viewers and advertisers, told by the people behind the project - including one of DAZN's advertising partners OMD.

Idea

As a sports broadcaster, DAZN brings audiences together around the biggest moments in sport, consumed live. We used the build up to a big match, both in the stadium and the studio, to tell the story of how DAZN and Google have grown their business whilst creating a better experience for their audience.