Challenge
Fiat needed a genuinely engaging way to show off their Tipo model’s USP - its huge boot - in cinema foyers, alongside a major on-screen ad campaign.
Strategy
Let’s lean in to the cinema connection, and create a physical experience that is genuinely epic.
Idea
A whole cinematic world, built by one of the world’s leading movie effects teams, inside the boot of a car parked in a cinema lobby.
I would go and look it up afterwards - I am impressed with that space!
Potential Customer
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