Fiat Tipo 'World in a boot' experiential

Client: Fiat

Year: 2018

Strategy | Creative | Production
Experiential

Showing off the Fiat Tipo's large boot, by building whole movie world in it

Challenge

A whole cinematic world, built by one of the world’s leading movie effects teams, inside the boot of a car parked in a cinema lobby.

Strategy

Let’s lean in to the cinema connection, and create a physical experience that is genuinely epic.

Idea

A whole cinematic world, built by one of the world’s leading movie effects teams, inside the boot of a car parked in a cinema lobby.

I would go and look it up afterwards - I am impressed with that space!

Experiential visitor