Challenge

Fiat needed a genuinely engaging way to show off their Tipo model’s USP - its huge boot - in cinema foyers, alongside a major on-screen ad campaign.

Strategy

Let’s lean in to the cinema connection, and create a physical experience that is genuinely epic.

Idea

A whole cinematic world, built by one of the world’s leading movie effects teams, inside the boot of a car parked in a cinema lobby.

I would go and look it up afterwards - I am impressed with that space!

Potential Customer