Tate Britain wanted to attract a crowd that preferred digital experiences to galleries.
We needed to create an immersive event that felt unique and unmissable.
Tate Sensorium: a multi-sensory art exhibition, where visitors could taste, smell, hear and touch as well as see. Read more in the Wall Street Journal.
This is a game-changer for experiencing art exhibitions in its use of science and technology. It’s a pathway for the next 100 years in exhibitions.
and extended for two weeks
of visitors had never been to the Tate Britain before
Including The Guardian, Wall Street Journal, Wired and many more