Challenge

The opening of Toy Story Land meant Walt Disney World Resorts, Florida, needed to communicate a new proposition to their film-loving family audience. They approached DCM for answers.

Strategy

If we showed people what their next holiday might look like, that would incentivise them to consider booking.

Idea

A photobooth that used cinema-style green screen to show you at Toy Story Land.

Good chance to have fun before the movie

User