Client: Unsplash
Year: 2023
Design | Content | Video | Animation
What does a smell look like? How about a taste? A feeling?
Images that describe these experiences are hard to come by - indeed, on the free image resource Unsplash, many of these terms are being searched for but returning limited results.
Unsplash commissioned us to create visuals for their new platform, Unsplash+, providing relevant image results against search terms that are typically underserved.
We created Multisensory, a collection of 60 abstract, 3D images that express everyday sensory experiences.
- Create exclusive imagery for Unsplash’s new subscription-based strand, Unsplash+
- Provide high quality, relevant, imagery for underserved search terms on the platform
- Utilise 3D-design software, rather than photography, to develop the imagery
Words like echoing, resonant and wobbly are concepts that are hard to capture visually. Research with Unsplash confirmed users searched for them, but tended not to find the imagery they needed.
Our senses are more connected than we think. What we see impacts what we hear; tactile feelings can be depicted visually. What if we made a library of new images representing sensations?
We created Multisensory: a collection of 60 3D images made in Blender and TouchDesigner, developed in response to 20 words like puffy, stale, toasty and glazed. The collection is available on Unsplash+.
Flying Object, in collaboration with Unsplash+, have created a collection of images designed to test your senses. Their 3D artists tackled abstract terms, which are rarely depicted in the Unsplash library because they are so conceptual, and were able to translate those feelings into images.
