TEYA

Versatile and quick turnaround strategic creative, providing testable assets in a templated format

STRATEGY | CREATIVE | COPY & DESIGN

Challenge To support the launch of five new product features, Teya needed a suite of templated performance assets mapped to a set of strategic creative concepts to test. The idea was to provide a package to test messaging routes and creative hooks in-market immediately, templated to allow quick iteration by their internal team.

Strategy To get at the real truths behind each product and the hooks most likely to land, we ran sessions and interviews with sales, customer success and product. We turned that input into six creative territories, each built on a shared human insight that spanned the products. Within every territory we mapped a concept for each relevant product: a human truth, a hook, and a claim backed by proof.

Idea The output was a set of master templates mapped to the six territories. Twenty-five hooks, each turned into finished copy and indicative design in a rollout-ready 9:16 format.