How to use humour to connect with your audience
We know consumers make decisions based on their personal feelings and experiences far more than facts and figures. When forming impressions of your brand, their emotional response to your ad is going…
Brand vs Performance Marketing - and the great measuring quandary
The Flying Object Brand Marketing 101: Part 3 - Brand vs Performance The key concepts in brand marketing, from a Flying Object point of view A few months back, Airbnb caused a wave of controversy in…
Building integrated campaigns on experiential: why it works
With - hopefully - social distancing regulations finally beginning to be lifted, many brands are feeling like they can start thinking about experiential again. We certainly are. It feels like a good…
How to write a creative brief
The Flying Object Brand Marketing 101: Part 2 - Briefs The key concepts in brand marketing, from a Flying Object point of view A creative brief is one of the most important elements in any commercial…
Livestream Memes
A couple of months ago, I found myself unable to stop watching RedLightRacingUK - a livestream on TikTok. When I first joined the stream, I was lost. Image Screenshot of ‘RedLightRacingUK’, live on…
How to market tech without losing the personal touch
When it comes to marketing digital products, there’s one major pitfall most brands are keen to avoid. Messaging that leans into the tech and away from the human heart of the product risks coming…
What is a brand?
The Flying Object Brand Marketing 101: Part 1 - Brands The key concepts in brand marketing, from a Flying Object point of view What makes a vodka good? Take Grey Goose: £39 for 70cl in Tesco, made…
Five themes for the year ahead
Now we have an idea what the year looks like - what should we all be thinking about? Kinda late to write a 2021 blog post, isn’t it? Sure - but there’s never a bad time to reflect on how you approach…
What I didn't learn in ad school #1
So what didn't I learn in ad school? Compassion. What did I learn in ad school ? Strategy. Ideas. Tone of voice. 'Yes and…'. Focus. Courage. Competitive edge. But I didn't notice compassion on…
Invisible Copy
What's been my biggest goal as a copywriter? To write a novel longer than War And Peace? Of course. To develop a TV script that turns into a Netflix five season sensation? Naturally. Create an ad…