Salt Bae's steakhouse and the rise of the commercialised meme
What can memes teach brands about the power of social media? Social media has been up in arms this week. The issue? Eye-watering prices at the new Nusr-Et Steakhouse in Knightsbridge, the latest…
What I didn't learn in ad school #2
Creative teams or collaborative teams? The second instalment in our "what I didn't learn in ad school" series. Check out the first here . Loving Creative Teams Teaming up is a big deal to Creatives…
How to shoot 10 videos in half an hour
Little Mix are commemorating their 10 year anniversary in the music industry with a new album, announced yesterday. To help them celebrate, Twitter invited the band to look back on a decade’s worth…
What we learnt about the Olympics without watching the Olympics
Here at Flying Object, not all of us have been watching this year’s Olympics. At least, not directly. Instead, we’ve seen the games through platforms like TikTok and Twitter. So we wondered how this…
Be interested, be interesting
Dale Carnegie, author of the 1930s self-help bestseller How To Win Friends and Influence People, wrote: “You can make more friends in two months by becoming interested in other people than you can in…
Nature vs Eco Sustainability in Experiential
Nature is in vogue right now. Perhaps it’s the threat of its loss that's ironically exulting it as a commodity that we can consume in a bid to save it? (I feel like Bill and Ted might have to help us…
Who to follow on TikTok right now
A couple of weeks back, we shared some thoughts on how brands and online creators can benefit each other. We even included a few of our current favourite follows, from design accounts to comedy…
Brands and Memes: How to get it right
We’ve been thinking a lot recently about online conversations , and the potential for brands to connect with their audiences on social media. We’ve looked at Paddy Power’s recent super league skit as…
How to work with online creators to reach their audiences & beyond
There are tons of benefits to working with online creators. Their dedicated audience means guaranteed eyes on your campaign. The intimacy they have with that audience lends your content extra…
The Plural Social Media Strategy
There's some great stuff happening on social media these days. Big. Epic. Life changing in fact. From the surreal to the sublime , to the silly , to the serious . What does that mean for brands?…