George Bergel George Bergel

What I didn't learn in ad school #2

Creative teams or collaborative teams? The second instalment in our "what I didn't learn in ad school" series. Check out the first here . Loving Creative Teams Teaming up is a big deal to Creatives…

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George Bergel George Bergel

How to shoot 10 videos in half an hour

Little Mix are commemorating their 10 year anniversary in the music industry with a new album, announced yesterday. To help them celebrate, Twitter invited the band to look back on a decade’s worth…

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George Bergel George Bergel

Be interested, be interesting

Dale Carnegie, author of the 1930s self-help bestseller How To Win Friends and Influence People, wrote: “You can make more friends in two months by becoming interested in other people than you can in…

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George Bergel George Bergel

Nature vs Eco Sustainability in Experiential

Nature is in vogue right now. Perhaps it’s the threat of its loss that's ironically exulting it as a commodity that we can consume in a bid to save it? (I feel like Bill and Ted might have to help us…

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George Bergel George Bergel

Who to follow on TikTok right now

A couple of weeks back, we shared some thoughts on how brands and online creators can benefit each other. We even included a few of our current favourite follows, from design accounts to comedy…

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George Bergel George Bergel

Brands and Memes: How to get it right

We’ve been thinking a lot recently about online conversations , and the potential for brands to connect with their audiences on social media. We’ve looked at Paddy Power’s recent super league skit as…

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George Bergel George Bergel

The Plural Social Media Strategy

There's some great stuff happening on social media these days. Big. Epic. Life changing in fact. From the surreal to the sublime , to the silly , to the serious . What does that mean for brands?…

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