Where social commerce gets serious: a new brand for Unbox
CLIENT
STRATEGY | VERBAL BRAND | VISUAL BRAND | WEBSITE
Overview TikTok Shop is booming, but for enterprise brands it's still a mess of creator chaos and compliance risk. We gave Unbox, the operating system for creator-led commerce, a new proposition, identity and website — and a brand that looks the part.
Strategy Interviews with customers, investors and stakeholders said the same thing: social commerce is full of hype and fragmentation, and enterprise buyers want the category to grow up. So we positioned Unbox as exactly that - with three pillars of trust, intelligence and scale giving the proposition something to stand on.
Idea “Where social commerce gets serious”. One line that reframes the category and the promise — bringing commercial rigour to the creativity of social.
Objectives Deliver a full brand toolkit and website that can win over enterprise buyers in a noisy category.
The positioning really understood us; the visual identity feels distinctive without being wacky; and the product application is particularly strong — instantly the new brand maps well to the product. We valued the comprehensive approach, and we're already getting really positive customer feedback.
Hugo Soul & Michael Coombs, Founders, Unbox
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Founder workshop, customer and stakeholder interviews, competitor and category analysis
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Positioning, proposition and full messaging house
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Tone of voice, boilerplate and style guide
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Logo refresh, palette, typography, photography treatment and UI-led visual language, delivered as a Figma brand book
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Website strategy, design, copy and build for unbox.social
