We helped Monzo take it’s first step into credit, while staying true to its brand
MONZO
STRATEGY | CREATIVE | PRODUCTION | VIDEO | ADVERTISING | PERFORMANCE
(Note APR and other regulatory information given in the archived video above was correct at time of launch but may now be out of date)
Overview Monzo wanted to launch their new BNPL (Buy Now Pay Later) product Flex into a busy market, in a way that stayed true to their well-loved brand. We showed how Flex is a better form of BNPL because (unlike competitor products) it can be used to buy, well, pretty much anything.
Our light hearted video campaign reeled off a series of things that you could buy with Flex, leaning into Monzo’s friendly, tongue-in-cheek tone, and standing out with art direction as vibrant as a Monzo card.
(Note APR and other regulatory information given in the archived video above was correct at time of launch but may now be out of date)
Objectives Flying Object were tasked with creating a modular, YouTube-centred ad campaign, that would drive awareness and adoption of Monzo Flex by new customers.
Strategy Monzo Flex is a better form of BNPL because unlike competitors, it's part of your bank account. That means it can be used anywhere a bank card can, and gives you more control in how you pay.
Idea Pretty Much Anything: in Monzo's playful tone-of-voice, explain that with Monzo Flex you can pay later for, well, pretty much anything — from a West End show with your mate Mo, to a meal that's delicious but nutritious in Mauritius. Annoyed yet?
(Note APR and other regulatory information given in the archived video above was correct at time of launch but may now be out of date)
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→ 60s YouTube pre-roll ad
→ 4 x 20s ‘product’ specific ads
→ 6 x 6s ‘bumper’ versions
→ Performance marketing & social toolkits
→ A beautiful posh tea -
The campaign exceeded targets (awareness and sign ups) and was extended.
