We helped the #1 study platform put the AI in learning

QUIZLET

STRATEGY | CREATIVE | PRODUCTION | SOCIAL | VIDEO | ADVERTISING | EXPERIENTIAL | INFLUENCER

Overview Quizlet is the #1 global learning platform, with over 60 million monthly learners. As the new academic year started, they wanted to drive awareness of their new AI studying tools among university students in the US & UK.

We launched a multi-faceted integrated campaign across campuses and the web, including out-of-home, press and digital ads - then brought to life the AI features through a made-for-TikTok game show putting students to the test to win real cash prizes.

Challenge Get university students to try Quizlet's new AI-powered learning tools, Q-Chat and Magic Notes. Quizlet is well known among the target audience, but their usage may have dropped off as they left high school. We wanted them to take another look.

Strategy Show college students how they can crush their studies at college with the #1 AI-enhanced global learning platform.

Idea Put the AI in Learning. We launched an ad blitz around US campuses, by literally putting the AI in headlines that showed what you could achieve with Quizlet.

🇺🇸 Social content Could you win a gameshow based on the lecture you just took? We created Brainpower - the AI-powered popup gameshow. As students from Sonoma State University left lectures, TikTok star Wyatt Eiden (3m followers) surprised them with the chance to take part in a gameshow, created instantly from their own notes.

🇬🇧 Social content A gameshow shot in a university library. Two rules: get £10 per right question, and ONLY WHISPERING PLEASE. The name? We very almost got to call it Hush Money.

Surprisingly easy business loans — Lovey

Pretty Much Anything — Monzo