The first TV ad for the the UK’s fastest
growing business lender

LOVEY

CREATIVE | VIDEO | PRODUCTION

Challenge Lovey.com is the UK’s fastest growing business lender, but ROAS from their paid social and Google Ads was beginning to plateau. We were briefed to bring them to TV for the first time, to increase awareness and ultimately applications.

Strategy 77% of small businesses would rather accept slower growth than apply for a loan. They've already decided it'll be too complicated, too expensive, or they'll be unsuccessful. Our approach was to show how Lovey challenges expectations for how business finance works.

Idea Surprisingly Easy Business Loans. A lot of stuff about running a small business is hard. Accessing finance doesn’t have to be.

Previous

Alphafold Unfolded - Google Deepmind
Next

Putting the AI in Learning — Quizlet