Hot takes

The Flying Object Brand Marketing 101: Part 2 - Briefs The key concepts in brand marketing, from a Flying Object point of view A creative brief is one of the most important elements in any commercial...

A couple of months ago, I found myself unable to stop watching RedLightRacingUK - a livestream on TikTok. When I first joined the stream, I was lost. But it quickly became clear what was happening...

When it comes to marketing digital products, there’s one major pitfall most brands are keen to avoid. Messaging that leans into the tech and away from the human heart of the product risks coming...

The Flying Object Brand Marketing 101: Part 1 - Brands The key concepts in brand marketing, from a Flying Object point of view What makes a vodka good? Take Grey Goose: £39 for 70cl in Tesco, made...

Now we have an idea what the year looks like - what should we all be thinking about? Kinda late to write a 2021 blog post, isn’t it? Sure - but there’s never a bad time to reflect on how you approach...

So what didn't I learn in ad school? Compassion. What did I learn in ad school? Strategy. Ideas. Tone of voice. 'Yes and…'. Focus. Courage. Competitive edge. But I didn't notice compassion on anyone's...

What's been my biggest goal as a copywriter? To write a novel longer than War And Peace? Of course. To develop a TV script that turns into a Netflix five season sensation? Naturally. Create an ad...

It has been a month since Life in a Day 2020 launched to the world, first premiering at the Sundance Film Festival, and then on YouTube. The response has been extremely gratifying - approaching 14...

Reflections on brand and performance marketing This week, Airbnb founder & chief exec Brian Chesky ruffled feathers by declaring that the brand will massively decrease performance marketing and...

Flying Object senior creative Cat Howarth studied Advertising at Falmouth, and went on to work for some of the largest agencies in London, including Mother, before joining our team. She explains how...

It’s easier than ever to broadcast live to an audience. Producer George Bergel talks through the things to know. A live broadcast used to mean a hugely complex and technically demanding undertaking -...

We get asked this a lot, so here’s a rough guide to timelines and budgets for video productions.

How we brought art and research together to communicate Wellcome’s complex message about mental health.

After a year’s work, Life in a Day 2020, the feature film produced by RSA Films in association with Flying Object, is premiering at the Sundance Film Festival this Monday. Annie chatted to Tim about...

A return to the great era of internet collaboration? TikTok, the unlikely hero of last year, has once again stepped in just as 2021 was starting to look really dicey. Out of nowhere, a nineteenth...

So 2021 might not be the fresh start we all hoped for - but there's important work to be getting on with. Here's our top three resolutions for marketing managers Fix the plumbing and articulate your...

2020 hasn’t been your run of the mill twelve months and, in a year of bleak headlines, one in particular has stuck out to us. The freelance industry have had to deal with the double hammer-blow of...

Grand historical narratives aside, what will we remember from this year? Small at scale is a theme for Flying Object: a feature film knitted together from phone videos of daily life, Tweets taking...

If you’re applying for creative jobs at the moment, especially at a junior level, you’re probably going to be up against a lot of other people. We found this when we recently posted a hire for a...

Remember, remember, the fifth of November 2020 - a key date in both economic policy and personal branding, two things that operate in a Venn diagram populated by a man whose year cannot have gone as...

2020 has made us reflect on what really matters. So what have supermarket deliveries taught us about our relationship with brands? Supermarket deliveries have never been so vital. They were always...

Making original, high quality animations for our clients is one of our favourite things to do at Flying Object. If it’s your first time working with us, or you’re thinking about dipping a toe into the...

Covid-19 hasn’t stopped us doing our FLO thing. In fact, it’s made us hone our skills. Our Halloween campaign for Twitter going live today is a great example. In our third partnership with Twitter...

In early 2020, as reports of a novel coronavirus spread, the eerie headlines and growing sense of collective unease began to feel strangely familiar to our team at Flying Object, thanks to Spanish Flu...

Animations offer a lot to the right audience, and can be an amazing part of your marketing strategy. From simple motion graphics pieces through stop-motion, hand-rendered work to realistic 3D, there’s...

It’s no secret that the continuing Covid-19 situation has created a difficult atmosphere for experiential marketing. If you’ve had to postpone the genius pop-up or amazing event you’ve had in the...

In 2013, when Tom and I were contemplating leaving our cushty stable jobs and thinking about what came next, a friend suggested that what I needed was an adventure: a step outside of my comfort zone...

During Covid-19, Wellcome wanted to hear from young people first hand about the steps they were taking to stay positive and manage their mental health. The idea was to capture real life coping...

We’re very excited to share the launch of Life in a Day 2020, a new documentary feature film produced by Ridley Scott’s RSA Films in association with Flying Object. Ten years ago, on 24 July 2010...

As the uncertainty of the last few months seems set to extend into the foreseeable future, brands face a challenge. How do we shape communications that are sensitive to the current situation but also...

Whether you’re planning a shoot yourself or just interested to know how things are changing, we’ve pulled together a handy checklist for planning a safe shoot during Covid-19. Of course this can’t...

Video during Covid-19: what are your options? With lockdown easing, but the threat of Covid-19 on our minds, what's the latest thinking on film shoots and what video options are currently available...

Lockdown restrictions are beginning to ease but, for many of us, Work from Home looks set to continue indefinitely. With 3 months experience behind us and a way to go yet, the Flying Objects review the internet's Work from Home tips.

This week, we have been reading and listening. We feel grateful that there is a wealth of educational resources available online, created through the generous labour of black writers and activists...

This is what I thought when a friend invited me to join Global Village Coffeehouse, a Facebook group dedicated to a specific 90s aesthetic trope. It was instantly familiar, yet something I hadn’t seen...

If I say “YouTuber creator”, what do you think? The archetypal image is probably someone who looks like Zoella — a young, chirpy person vlogging away from the privacy of their bedroom, chatting to a...

A livestream broadcast used to mean a hugely complex and technically demanding undertaking — but nowadays it can be far simpler to engage with your audience via live video. Products such as Facebook...

Happy 30th birthday to the web. We’ve come a long way from AOL discs, embarrassing Hotmail addresses and dancing hamsters, to a world in which virtually all our time, money and attention seems to be...

This month saw some big news in the gaming world — but before you tune out this isn’t yet another article about the dominance of Fortnite. OK, yes, Fortnite is involved. But I’m more interested in the...

Goodbye, 2018, the year we built an island in a car, went filming in Iraq, imagined a flu pandemic on Instagram, stood up to cancer with 75 YouTubers, launched a music app in Afghanistan, learnt how...

I’ll say some words, you tell me what I’m describing. Gym selfies. Instagram stories. Flat shares (rented, obvs). Gluten free. “Personal brand”. Activated charcoal. Social media-induced anxiety. Bingo...

We call them “new world” companies: businesses designed for the world we live in now. Internet-first brands like Monzo, Asos and Warby Parker, who use the technology we have in our hands, the rapid...

As Google EMEA’s Head of Performance Ads Marketing, and now leading efforts on marketing measurement and attribution, Harry Davies has spent years thinking about how one of the world’s biggest brands...

What is IGTV? IGTV is non-expiring long form, vertical video within the Instagram ecosystem. Users will be able to post video content to IGTV up to an hour in length. It appears in a new, discrete...