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How to write a creative brief
The Flying Object Brand Marketing 101: Part 2 - Briefs The key concepts in brand marketing, from a Flying Object point of view A creative brief is one of the most important elements in any commercial...
Catherine and Tom
Published on 6 May 2021
A couple of months ago, I found myself unable to stop watching RedLightRacingUK - a livestream on TikTok. When I first joined the stream, I was lost. But it quickly became clear what was happening...
Published on 30 April 2021
How to market tech without losing the personal touch
When it comes to marketing digital products, there’s one major pitfall most brands are keen to avoid. Messaging that leans into the tech and away from the human heart of the product risks coming...
Published on 22 April 2021
What is a brand?
The Flying Object Brand Marketing 101: Part 1 - Brands The key concepts in brand marketing, from a Flying Object point of view What makes a vodka good? Take Grey Goose: £39 for 70cl in Tesco, made...
Published on 16 April 2021
Five themes for the year ahead
Now we have an idea what the year looks like - what should we all be thinking about? Kinda late to write a 2021 blog post, isn’t it? Sure - but there’s never a bad time to reflect on how you approach...
Published on 31 March 2021
What I didn't learn in ad school #1
So what didn't I learn in ad school? Compassion. What did I learn in ad school? Strategy. Ideas. Tone of voice. 'Yes and…'. Focus. Courage. Competitive edge. But I didn't notice compassion on anyone's...
Published on 25 March 2021
What's been my biggest goal as a copywriter? To write a novel longer than War And Peace? Of course. To develop a TV script that turns into a Netflix five season sensation? Naturally. Create an ad...
Published on 18 March 2021
What Life in a Day (re-)taught me about community and collaboration online
It has been a month since Life in a Day 2020 launched to the world, first premiering at the Sundance Film Festival, and then on YouTube. The response has been extremely gratifying - approaching 14...
Published on 10 March 2021
5 Thoughts on this week's Airbnb announcement
Reflections on brand and performance marketing This week, Airbnb founder & chief exec Brian Chesky ruffled feathers by declaring that the brand will massively decrease performance marketing and...
Published on 4 March 2021
What I learnt in ad school
Flying Object senior creative Cat Howarth studied Advertising at Falmouth, and went on to work for some of the largest agencies in London, including Mother, before joining our team. She explains how...
Published on 25 February 2021
It’s easier than ever to broadcast live to an audience. Producer George Bergel talks through the things to know. A live broadcast used to mean a hugely complex and technically demanding undertaking -...
Published on 19 February 2021
How Much and How Long?
We get asked this a lot, so here’s a rough guide to timelines and budgets for video productions.
Published on 11 February 2021
How we brought art and research together to communicate Wellcome’s complex message about mental health.
Published on 4 February 2021
How we helped capture a single day in the weirdest year ever
After a year’s work, Life in a Day 2020, the feature film produced by RSA Films in association with Flying Object, is premiering at the Sundance Film Festival this Monday. Annie chatted to Tim about...
Published on 28 January 2021
A return to the great era of internet collaboration? TikTok, the unlikely hero of last year, has once again stepped in just as 2021 was starting to look really dicey. Out of nowhere, a nineteenth...
Tom and Annie
Published on 21 January 2021
Three January Resolutions for Brands
So 2021 might not be the fresh start we all hoped for - but there's important work to be getting on with. Here's our top three resolutions for marketing managers Fix the plumbing and articulate your...
Published on 14 January 2021
2020, as told by Flying Object Freelancers
2020 hasn’t been your run of the mill twelve months and, in a year of bleak headlines, one in particular has stuck out to us. The freelance industry have had to deal with the double hammer-blow of...
Annie and George
Published on 18 December 2020
2020: achievements, learnings, memes
Grand historical narratives aside, what will we remember from this year? Small at scale is a theme for Flying Object: a feature film knitted together from phone videos of daily life, Tweets taking...
Published on 3 December 2020
Applying for creative jobs: advice we’d give after reviewing 350 applications
If you’re applying for creative jobs at the moment, especially at a junior level, you’re probably going to be up against a lot of other people. We found this when we recently posted a hire for a...
Tom, Cat and Charles
Published on 26 November 2020
A Critique of Pure Rishi
Remember, remember, the fifth of November 2020 - a key date in both economic policy and personal branding, two things that operate in a Venn diagram populated by a man whose year cannot have gone as...
Published on 23 November 2020
Brand love in the age of lockdown
2020 has made us reflect on what really matters. So what have supermarket deliveries taught us about our relationship with brands? Supermarket deliveries have never been so vital. They were always...
Published on 18 November 2020
How do we make animations?
Making original, high quality animations for our clients is one of our favourite things to do at Flying Object. If it’s your first time working with us, or you’re thinking about dipping a toe into the...
Published on 10 November 2020
Not Spooked by Covid-19 Halloween
Covid-19 hasn’t stopped us doing our FLO thing. In fact, it’s made us hone our skills. Our Halloween campaign for Twitter going live today is a great example. In our third partnership with Twitter...
Published on 30 October 2020
In 2018 we were asked to envisage what a Spanish Flu outbreak would look like today. Little did we know that 2020 would show us how right (or wrong) we were.
In early 2020, as reports of a novel coronavirus spread, the eerie headlines and growing sense of collective unease began to feel strangely familiar to our team at Flying Object, thanks to Spanish Flu...
Annie, George and Tim
Published on 21 October 2020
Animation: Is it the right fit for your brief?
Animations offer a lot to the right audience, and can be an amazing part of your marketing strategy. From simple motion graphics pieces through stop-motion, hand-rendered work to realistic 3D, there’s...
Published on 15 October 2020
Got a great idea for an experience? Here’s 3 ways integrating with video can make it work harder for your brand post-Covid.
It’s no secret that the continuing Covid-19 situation has created a difficult atmosphere for experiential marketing. If you’ve had to postpone the genius pop-up or amazing event you’ve had in the...
Published on 1 October 2020
On creative adventures (and 7 years of Flying Object)
In 2013, when Tom and I were contemplating leaving our cushty stable jobs and thinking about what came next, a friend suggested that what I needed was an adventure: a step outside of my comfort zone...
Published on 18 September 2020
We asked young people how they coped with life in lockdown and this is what we learnt.
During Covid-19, Wellcome wanted to hear from young people first hand about the steps they were taking to stay positive and manage their mental health. The idea was to capture real life coping...
Published on 4 August 2020
On 25th July we’re making a film with Ridley Scott… and you can too.
We’re very excited to share the launch of Life in a Day 2020, a new documentary feature film produced by Ridley Scott’s RSA Films in association with Flying Object. Ten years ago, on 24 July 2010...
Published on 15 July 2020
Beyond the pandemic: 5 tips for content that works now and tomorrow
As the uncertainty of the last few months seems set to extend into the foreseeable future, brands face a challenge. How do we shape communications that are sensitive to the current situation but also...
Published on 7 July 2020
Planning a safe shoot during Covid-19: a checklist
Whether you’re planning a shoot yourself or just interested to know how things are changing, we’ve pulled together a handy checklist for planning a safe shoot during Covid-19. Of course this can’t...
Published on 30 June 2020
Video during Covid-19: what are your options?
Video during Covid-19: what are your options? With lockdown easing, but the threat of Covid-19 on our minds, what's the latest thinking on film shoots and what video options are currently available...
Published on 30 June 2020
Best "Work From Home" Tips: What We've Learned
Lockdown restrictions are beginning to ease but, for many of us, Work from Home looks set to continue indefinitely. With 3 months experience behind us and a way to go yet, the Flying Objects review the internet's Work from Home tips.
Published on 23 June 2020
Black writers on brands and Black Lives Matter
This week, we have been reading and listening. We feel grateful that there is a wealth of educational resources available online, created through the generous labour of black writers and activists...
Published on 10 June 2020
So Facebook groups are where design history happens now…
This is what I thought when a friend invited me to join Global Village Coffeehouse, a Facebook group dedicated to a specific 90s aesthetic trope. It was instantly familiar, yet something I hadn’t seen...
Published on 15 May 2019
Working with YouTube creators? Here’s our top 5 learnings
If I say “YouTuber creator”, what do you think? The archetypal image is probably someone who looks like Zoella — a young, chirpy person vlogging away from the privacy of their bedroom, chatting to a...
Published on 8 May 2019
3…2…1… Why going live can be the right choice for your brand
A livestream broadcast used to mean a hugely complex and technically demanding undertaking — but nowadays it can be far simpler to engage with your audience via live video. Products such as Facebook...
Published on 9 April 2019
Memories of cyberspace
Happy 30th birthday to the web. We’ve come a long way from AOL discs, embarrassing Hotmail addresses and dancing hamsters, to a world in which virtually all our time, money and attention seems to be...
Published on 13 March 2019
How to win battles and influence people
This month saw some big news in the gaming world — but before you tune out this isn’t yet another article about the dominance of Fortnite. OK, yes, Fortnite is involved. But I’m more interested in the...
Published on 25 February 2019
Well that was that. Now what?
Goodbye, 2018, the year we built an island in a car, went filming in Iraq, imagined a flu pandemic on Instagram, stood up to cancer with 75 YouTubers, launched a music app in Afghanistan, learnt how...
Published on 8 January 2019
I’ll say some words, you tell me what I’m describing. Gym selfies. Instagram stories. Flat shares (rented, obvs). Gluten free. “Personal brand”. Activated charcoal. Social media-induced anxiety. Bingo...
Published on 3 January 2019
Four ways internet-first companies build their brands
We call them “new world” companies: businesses designed for the world we live in now. Internet-first brands like Monzo, Asos and Warby Parker, who use the technology we have in our hands, the rapid...
Published on 15 August 2018
B2B marketing with Google's Harry Davies
As Google EMEA’s Head of Performance Ads Marketing, and now leading efforts on marketing measurement and attribution, Harry Davies has spent years thinking about how one of the world’s biggest brands...
Published on 20 July 2018
IGTV — Why you should care about Instagram’s newest feature
What is IGTV? IGTV is non-expiring long form, vertical video within the Instagram ecosystem. Users will be able to post video content to IGTV up to an hour in length. It appears in a new, discrete...
Published on 7 August 2017