Challenge

Target a B2B audience, accelerate adoption of Think With Google's new product, AdSense for Shopping (AFSh).

Strategy

Using ebay Classifieds Group as a case study, demonstrate why native ad formats are well received by users.

Idea

Recreate a user journey using quirky, visual storytelling to show a positive and non-interruptive relationship between advertising and the audience, attracting attention in a busy online environment.