Monzo wanted to drive awareness of their account offering to small businesses.

So we built a campaign around the stories of three relatable business owners and the rewarding little moments that occur when your business (and banking) goes well.

The campaign beat targets for signs-ups and awareness across a range of channels, and has been significantly extended.

Trap Fruits, from wave 1 of our campaign with Monzo Business Banking:

Flying Object were tasked with creating an ad campaign that increased awareness of Monzo Business accounts, with a performance component that drives sign-ups.

Bluewater Plumbing, from wave 2 of our campaign with Monzo Business Banking:

Our research revealed an assumption that business banking is difficult, time-consuming and that all banks are the same.

So it was important the campaign communicated what was different about Monzo Business: that it’s reliable, intuitive and built with micro-businesses owners in mind.

In short, we wanted to get across that as an experience, Monzo is unexpectedly good.

Garage Florals (now Studio Dandelion), from wave 2 of our campaign with Monzo Business Banking:

To emotionally connect the product to the audience, we centred the creative around real business owners.

They communicate the practical benefits of Monzo Business and the personal experiences tied to them, from the delight of a notification when a customer's money hits your account, to the safety of knowing the money for your tax bill is squirreled away. 

We built a campaign that consisted of:

• Ads about 3 inspiring business owners
• In formats that ran across paid social placements on Meta and YouTube, in landscape and portrait, from 6s bumpers to full 90s case studies
• 30s audio spots to run across the Spotify podcast network
• Static and animated performance assets

The campaign exceeded targets across both awareness and sign-ups:

• Over the 3 month course of the campaign, account openings increased by 71% over the previous 3 months, dwarfing any seasonality effect
• Weekly account activations reached a record high during the campaign period
• Brand awareness among those who saw the campaign on the main channel, YouTube, increased by 20%, with similar results across other channels
• Searches for "Monzo Business" among this audience increased by 287%
• The campaign has since been extended to include more businesses - see their ads here