Monzo wanted to launch their new BNPL product Flex into a busy market, in a way that stayed true to their well-loved brand.

We showed how Flex is a better form of BNPL because (unlike competitor products) it can be used to buy, well, pretty much anything.

Our light hearted video campaign reeled off a series of things that you could buy with Flex, leaning into Monzo’s friendly, tongue-in-cheek tone, and standing out with art direction as vibrant as a Monzo card.

Flying Object were tasked with creating a modular, YouTube-centred ad campaign, that would drive awareness and adoption of Monzo Flex by new customers.

Monzo Flex is a better form of BNPL because unlike competitors, it's part of your bank account. That means it can be used anywhere a bank card can, and gives you more control in how you pay.

Pretty Much Anything: in Monzo's playful tone-of-voice, explain that with Monzo Flex you can pay later for, well, pretty much anything - from a West End show with your mate Mo, to a meal that's delicious but nutricious in Mauritius. Annoyed yet?

We built a campaign consisting of:

• 60s YouTube pre-roll ad
• 4 x 20s ‘product’ specific ads and 6 x 6s ‘bumper’ versions
• Performance marketing & social toolkits
• A beautiful posh tea

The campaign exceeded targets (awareness and sign ups) and was extended.